The Mercer Runner
Private Allocation 001
The Mercer Runner
GOOSE CORE · Everyday Leather Runner
- Founder Allocation Price: $245
- Future Release Price: $325
- $100 reservation deposit credited toward final purchase
- US sizes 7–11
- Designed in Phoenix. Handcrafted in León.
Crafted with restraint.
Released through a defined private allocation.
Handcrafted in León, Mexico. No payment collected at this step.
Founder Gift: The first 10 Mercer Runner reservations include The Ownership Ritual.
Private Allocation 001
GOOSE CORE · Everyday Leather Runner
- Founder Allocation Price: $245
- Future Release Price: $325
- $100 reservation deposit credited toward final purchase
- US sizes 7–11
- Designed in Phoenix. Handcrafted in León.
Crafted with restraint.
Released through a defined private allocation.
Handcrafted in León, Mexico. No payment is collected at this step.
Founder Gift: The first 10 Mercer Runner reservations include The Ownership Ritual.
Refined in every line.
The Mercer Runner is the opening expression of the GOOSE CORE standard — shaped by proportion, restraint, and material clarity.
Designed to feel considered from every angle, it is built not for spectacle, but for permanence.
Nothing added
without purpose.
Every line must earn its place. Every detail must justify its presence.
Crafted through a controlled production cycle, The Mercer Runner is built with the discipline of something intended to remain.
We build in León because the discipline of the craft lives there.
A more considered
kind of presence.
Made for a wardrobe built on confidence, clarity, and restraint.
Not designed to compete for attention — designed to hold it.
Reserve your size
with intention.
You're requesting a reservation for The Mercer Runner at the Founder Allocation Price of $245. Future Release Price will be $325. No payment is collected at this step. If approved, deposit instructions are sent by email. A $100 reservation deposit secures your size and is credited toward the final purchase. The remaining $145 balance is collected before fulfillment.
- Future Release Price
- $325
- Founder Allocation Price
- $245
- Reservation Deposit
- $100
- Remaining Balance
- $145
- Sizes
- US 7–11
Founder Allocation pricing is reserved for Private Allocation 001.
If your size cannot be fulfilled, your deposit may be refunded or transferred to a future release.
Founder Gift: The first 10 Mercer Runner reservations include The Ownership Ritual.
Request Your Reservation
Submit your details to request a place in Private Allocation 001. No payment is collected at this step. If your reservation is approved, deposit instructions will be sent by email.
Reviewed individually. Deposit details are sent after approval.
Reserved in order. Fulfilled with care.
Approved reservations for Allocation 001 receive instructions by email to place the $100 reservation deposit, which secures your size in the allocation and is credited toward the $245 Founder Allocation Price (Future Release Price $325). The remaining $145 balance is collected before fulfillment. Estimated fulfillment window: 4–6 weeks after Allocation 001 closes.
Shown as part of the GOOSE & CO. ownership experience.
The Ownership Ritual
A premium leather care experience created to preserve the character, structure, and presence of your Mercer Runner. Handcrafted leather is meant to be worn, cared for, and preserved with intention.
Included as a founder gift with the first 10 Mercer Runner reservations.
Opened privately
before public release.
Released privately to confirm sizing, protect production quality, and offer early supporters a direct, founder-led introduction to GOOSE & CO. — before broader public availability.
Once Allocation 001 closes, additional pairs will not be produced under this release.
GOOSE & CO. is being built with patience, restraint, and respect for craft.
The Mercer Runner is the first expression of our GOOSE CORE standard — a silhouette designed to be worn often, considered closely, and remembered without needing to announce itself.
I'm opening this first allocation privately so early supporters can experience the brand before the public release.
— Gustavo "Goose"
Founder, GOOSE & CO.
Founded by Gustavo "GOOSE" and built between Phoenix and León, GOOSE & CO. develops restrained footwear through controlled releases and craft-led production.
Request
private access.
Join Private Access to receive release updates, reservation details, and first notice when the opening order window becomes available.
What happens after you reserve.
Each reservation is reviewed individually. If your size is available, deposit details are sent by email — calm, direct, and founder-led.
- 01 · Submit reservation request
- 02 · Receive sizing and deposit details if approved
- 03 · Place the $100 reservation deposit
- 04 · Complete remaining balance before fulfillment
Considered
questions.
- What is The Mercer Runner?
- The Mercer Runner is a GOOSE CORE silhouette — a refined everyday leather runner, restrained, versatile, and handcrafted in León.
- How does the reservation deposit work?
- Once your reservation is approved, the $100 reservation deposit reserves your size and is credited toward the $245 Founder Allocation Price (Future Release Price $325). The remaining $145 balance is collected before fulfillment.
- What does Private Allocation 001 mean?
- Private Allocation 001 is the first controlled release of The Mercer Runner before broader public availability.
- What sizes are available?
- The Mercer Runner is currently available for reservation requests in US men's sizes 7–11.
- Where is The Mercer Runner made?
- The Mercer Runner is designed in Phoenix and handcrafted in León, Mexico.
- Will this release be restocked?
- This allocation will not be reproduced under Allocation 001. Future releases may return separately.
- When will my reservation be fulfilled?
- Estimated fulfillment is 4–6 weeks after Allocation 001 closes. Updates are communicated directly by email.
- Is The Ownership Ritual included?
- The first 10 Mercer Runner reservations will include The Ownership Ritual as a founder gift. After the first founder allocation, it may be available as a separate add-on.